New ad for Sao Paulo’s I.A.R (Recycling Environmental Institute), by agency Ageisobar. This Brazilian artist’s work sends a powerful message; using sand to represent water depicts the depressing reality of the future water crisis.
Nearly one billion people lack access to safe water and 2.5 billion do not have improved sanitation. .
The health and economic impacts of today’s global water crisis are staggering.
- More than 3.5 million people die each year from water-related disease; 84 percent are children. Nearly all deaths, 98 percent, occur in the developing world.
- Lack of access to clean water and sanitation kills children at a rate equivalent of a jumbo jet crashing every four hours.
- Lack of sanitation is the world’s biggest cause of infection.
- Millions of women and children spend several hours each day collecting water from distant, often polluted sources. This is time not spent working at an income-generating job, caring for family members, or attending school.
- 443 million school days are lost each year due to water-related illness.
The good news
We know how to bring people clean water and improved sanitation. We’re not waiting for a magic cure. And the solutions are simple and cost-effective. On average, every US dollar invested in water and sanitation provides an economic return of eight US dollars. For only $25, Water.org can bring someone access to clean water for life.
Help the cause!
“According to the United Nations, unsanitary water kills more people worldwide than war. As the precious water supply dwindles, it may prove to be more than just a crisis for developing countries.”